NEW GENRE MEETS WCKD CLOTHING COMPANY
Here’s the news you have all been expecting, and, hopefully, wishing for.
New Genre is undergoing an extreme change. The underlying meaning will still be the same, the focus will still be the same, but the art direction is undergoing a major overhaul.
The darkest days are over for the brand and I am glad to say that the changes being made are for the better. I will finally be including the insight of a close friend instead of simply running everything by myself. Two heads are better than one, or at least that’s what most people say, and I simply cannot disagree!
Over the next couple of days you will see the launch of a small “viral” campaign to kick-start the new brand. The image above is the new logo- in all of it’s color.
As you can see, the name will also be changing.
I’ve often thought of New Genre as a brand that advertised the artist’s own art, but the audience was so closed off and narrow that there was only so much I could do with it. In keeping everything that New Genre stood for in mind, I have proudly changed the name to “WCKD Clothing Company” or “WCKD Clothing Co.” for short. Why WCKD? WCKD still evokes a bit of that esoteric thinking. It also creates sort of an eery, evil atmosphere about the brand that I would still like to keep alive. In other words, just because the colors will be more vibrant and alive than before, it is not to say that the darkest of things will be excluded.
Check out the new Facebook page here:
What do you think about the change?
$10 until Sunday June 2nd
SILENCE X NEW GENRE COLLAB TEE