WCKD CLOTHING COMPANY

the art behind something so wckd.

A TURN FOR THE WCKD

Starting anew is never easy and often times it doesn’t do any brand justice. Having been through the process of a DIY clothing line for about 4 or 5 years now, it’s safe to say that some changes need to be made: a more professional approach has to be taken in order to ensure a prosperous and fulfilling brand not just for the sake of continuity, but for the sake of the people that continue to support it.

I “re-launched” New Genre expecting the worst of the dark days to be over for the brand, but I kept making rookie mistakes…leading to an overhaul. This overhaul. 

As I take the time to write this out to both new and lasting supporters of the vision that I want to get out there to society as a whole, I’ll have to make one thing clear: I treat these projects as a hobby, as something I can do on my spare time that gives me a sense of accomplishment in terms of satisfaction to the consumer and educates me throughout the journey. 

WCKD Clothing Company is not a project.

WCKD Clothing Company sets out to be a brand that takes the wicked things in life, the otherwise elusive things, and turns them into public art whether through propaganda or pure advertisement.

I’ve teamed up with a close friend this time around to make sure I keep the line going strong and on the right track. Although I announced these changes a little while back, the process has been slow , but the creativity expedited. 

Let this be a lasting mark to those who have supported me over the years and to those that are just now finding out about what New Genre was and what it now has grown to be: WCKD.

Visit the new Facebook page here and look forward to a new webstore.

More information coming soon.

How does one define the term wicked?

How does one define the term wicked?

NEW GENRE MEETS WCKD CLOTHING COMPANYHere’s the news you have all been expecting, and, hopefully, wishing for.New Genre is undergoing an extreme change. The underlying meaning will still be the same, the focus will still be the same, but the art direction is undergoing a major overhaul.The darkest days are over for the brand and I am glad to say that the changes being made are for the better. I will finally be including the insight of a close friend instead of simply running everything by myself. Two heads are better than one, or at least that’s what most people say, and I simply cannot disagree!
Over the next couple of days you will see the launch of a small “viral” campaign to kick-start the new brand. The image above is the new logo- in all of it’s color.
As you can see, the name will also be changing.
I’ve often thought of New Genre as a brand that advertised the artist’s own art, but the audience was so closed off and narrow that there was only so much I could do with it. In keeping everything that New Genre stood for in mind, I have proudly changed the name to “WCKD Clothing Company” or “WCKD Clothing Co.” for short. Why WCKD? WCKD still evokes a bit of that esoteric thinking. It also creates sort of an eery, evil atmosphere about the brand that I would still like to keep alive. In other words, just because the colors will be more vibrant and alive than before, it is not to say that the darkest of things will be excluded.
Check out the new Facebook page here: https://www.facebook.com/wckdclothingcompany
What do you think about the change?

NEW GENRE MEETS WCKD CLOTHING COMPANY

Here’s the news you have all been expecting, and, hopefully, wishing for.

New Genre is undergoing an extreme change. The underlying meaning will still be the same, the focus will still be the same, but the art direction is undergoing a major overhaul.

The darkest days are over for the brand and I am glad to say that the changes being made are for the better. I will finally be including the insight of a close friend instead of simply running everything by myself. Two heads are better than one, or at least that’s what most people say, and I simply cannot disagree!

Over the next couple of days you will see the launch of a small “viral” campaign to kick-start the new brand. The image above is the new logo- in all of it’s color.

As you can see, the name will also be changing.

I’ve often thought of New Genre as a brand that advertised the artist’s own art, but the audience was so closed off and narrow that there was only so much I could do with it. In keeping everything that New Genre stood for in mind, I have proudly changed the name to “WCKD Clothing Company” or “WCKD Clothing Co.” for short. Why WCKD? WCKD still evokes a bit of that esoteric thinking. It also creates sort of an eery, evil atmosphere about the brand that I would still like to keep alive. In other words, just because the colors will be more vibrant and alive than before, it is not to say that the darkest of things will be excluded.

Check out the new Facebook page here: 

https://www.facebook.com/wckdclothingcompany

What do you think about the change?

NEW PROJECT:
WCKD CLOTHING COMPANY
COMING SOON.

NEW PROJECT:

WCKD CLOTHING COMPANY

COMING SOON.

NEW GENRE IS ON HIATUS

BRING ON THE NEW SALES AND FREE SHIPPING

Brand update. Please read!
Thank you to everyone that has placed orders over the last couple of days! I’m lucky enough to have the great support of each and everyone of you.

I’ve decided to let New Genre go on a short hiatus while I figure out and decide how to go forward with the brand. I’ve turned to the help of others to mold the brand into something bigger and better. You can still place orders and expect to receive your merchandise, but I will not be launching new material until I have successfully set up a new way to run the clothing line without running it into the ground!

In terms of Phase Two, it is on course to ship out as planned. 

The Tank tops and the Somnis tee has actually been pushed back to The beginning of July. With that said, if the wait is too long for you or if you would simply like a refund, please feel free to either message me or e-mail me! I will not hesitate to provide anyone with a refund as customer service and brand loyalty is a first for me. You are what keep the line a live so why would I treat you all wrong? Please feel free to shoot me any questions you have.

The one thing that is key in keeping the line alive and even shipping out the Tank tops and Somnis tee before July hits is orders! So, here’s a new sale for everyone! Every item (excluding the Somnis tee) has been marked at $10. That even includes the Fall merchandise so stock up if you’d like! You can also use the code FREE at the checkout when ordering at least 3 items for FREE SHIPPING!

You have ALL been awesome to me and hope this hiccup doesn’t turn you away. This clothing line has been a bit of an experimental take and things like this only make the line better.

What’re you waiting for? Order something and help me get back up and get going! http://www.newgenreapparel.com/products

Shop now for the latest tees and tank tops at newgenreapparel.com #freemasons #thelema #ordotempliorientis #skullandbones #crooks #bonesmen #masons #esoteric #onthelevel #asthouwilt #undergroundclothing #underground #urban #untouchable #exclusive #design #fashion

Shop now for the latest tees and tank tops at newgenreapparel.com #freemasons #thelema #ordotempliorientis #skullandbones #crooks #bonesmen #masons #esoteric #onthelevel #asthouwilt #undergroundclothing #underground #urban #untouchable #exclusive #design #fashion

SOMNIS

NEW GENRE APPAREL X SILENCE

COLLABORATION TEE

It’s finally here. Go buy it.

Releasing, right now, is "Somnis", a black and white tee designed by Optimistic Designs. This exclusive tee, limited to 25 prints will go on sale for pre-order now at just $12.99 ! After the pre-order period the tees will go up to $14.99 so take advantage while the price is low!

Keep an eye out on the Silence Facebook page for an exclusive discount code that you can use towards your entire purchase.

Check out their new music video for “In Somni”:

In case you never knew or were unaware, New Genre apparel endorses local bands and, in turn, works on collaboration tees such as these! These collaboration tees not only aid in spreading the message and prosperity of the band and brand, but they help to acknowledge the fact that New Genre supports your local music scene.

Go buy one here!

If you’re wanting a bit more out of New Genre and are even looking for 20% off every order you make, join the street team today! You won’t regret it.

Follow the Twitter page: https://twitter.com/newgenreapparel

“Like” the clothing line on Facebook: https://www.facebook.com/NewGenreApparel

Follow on Tumblr: http://newgenreapparel.tumblr.com/

Visit the webstore: http://www.newgenreapparel.com/